Imagine a transaction bank that serves only wealth managers, not their clients.💡
Now imagine that this bank offers no investment advice, discretionary mandates, or client-facing services. Its sole purpose is to provide custody and account infrastructure for independent wealth managers (EAMs).
⚙️ Fully digital. Lean. B2B only.
But here’s the trade-off:
🌍 Limited jurisdictional coverage.
This model already exists abroad. But hypothetically, what if it entered Switzerland, a market defined by cross-border client complexity, high regulatory standards, and deep private banking tradition?
For many Swiss EAMs, multi-jurisdictional support is not optional. They manage global families, trusts, and bespoke structures; a narrowly focused provider may feel too restrictive in that context.
Still, not all firms operate across borders. 📈 For EAMs with standardised mandates and defined markets, such a custody solution could offer real advantages: operational simplicity, lower costs, and clean digital processes.
So, how would established banks respond?
🏦 Some may double down on their strengths: integrated advice, global coverage, lending, and long-term relationships.
🔧 Others could adapt—modular offerings, pricing tiers, or upgraded interfaces.
🤝 In some cases, even selective collaboration may emerge: fintech speed meets institutional reliability.
This isn’t about replacement—it’s about segmentation. Switzerland’s wealth ecosystem is built on trust and consistency, but evolves when value is clear.
💬 Would your firm consider a digital transaction bank custody partner—if it meant efficiency and focus, but came with boundaries?
