In the past, writing a thank-you letter was normal. If you received a gift, you sat down with pen and paper and expressed your gratitude. It took effort, but that effort carried weight. ✍️
Today, things look very different. A thank-you usually arrives as a short e-mail. Holiday greetings appear as a quick WhatsApp photo 📸. Efficient, widely accepted – but lighter in meaning.
Now, Artificial Intelligence has entered the scene. Instead of writing every word ourselves, we provide a prompt: a few instructions on tone, style, or length. The system generates a message we can send. Technically not our words – yet still shaped by us. The choices we make in prompting, the nuance we request, the intention we hold – all these leave a personal imprint.
At the same time, the letter has never entirely lost its impact. Even when typed, a formal letter in business carries weight. It signals seriousness, professionalism, and commitment. Most importantly, it often requires an official response – something a WhatsApp or e-mail rarely achieves.
This distinction matters in fields such as Wealth Management, where communication is not just about speed but about trust and authenticity. Not every message must be handwritten, but every message must feel intentional. Technology can assist – as long as the sender consciously selects the right channel and stands behind the words.
Perhaps authenticity today depends less on whether the text is written by hand or by AI, and more on the awareness behind it.
👉 What do you think? If a message is prompted through AI, is it still truly personal – or just an efficient simulation?
