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Client Relations

Open Architecture vs. In-House Products

Personal views, not investment advice – see the full disclaimer below.

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“In-house products are better – they meet internal standards, and we control the risk.” He wasn’t wrong. In-house solutions align structure, consistency, and risk management with bank frameworks, offering a sense of safety.

However, the dynamic changes when one moves into the independent space, particularly to an External Asset Manager (EAM).

Open architecture sounds attractive: it offers broader access, more flexibility, and tailored solutions. Yet it can become a liability without the right investment, governance, and human capital.

No single person (or even two) can master the full scope of today’s investment universe. From thematic investing to private markets, the complexity demands deep expertise, processes, and oversight.

Key Questions Before Making the Move

So, before leaping, Relationship Managers should ask: – Who makes the investment decisions? – Is there a formal Investment Committee? – How are products sourced, assessed, and monitored? – Is there absolute independence, or just a patchwork of preferences?

Crucially, most EAMs have no incentive to promote products. That’s a strength—if matched by robust investment capabilities.

It’s Not About Access — It’s About Integrity

We’re not product distributors. We’re wealth managers and must act in our clients’ best interests with freedom and responsibility.

Bottom line: Open platforms only work when backed by professional infrastructure. If you’re considering moving to an EAM, please take a look. The brand may be independent, but is the investment team honestly sound?

Choose wisely. Trust is built on more than just access. For the institutional perspective – which banks still run proprietary shelves, and why – see how open architecture compares with proprietary products.

Source: LinkedIn

To see how in-house product margins add up in francs, try our fee comparison between private banking and independent wealth management.

Source: https://vapa.ch/in-house-products-vs-open-architecture-wealth-management/ · vapa.ch

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VAPA Editorial Team
The VAPA editorial team has hands-on experience in Swiss independent wealth management and private banking. We write about clients, custodian banks, regulation and careers – practical, independent and free of product sales. More about us and our editorial principles: about the editorial team.

Disclaimer: The views and opinions expressed in the vapa Swiss independent wealth management blog are our own and do not reflect those of any institutions or organisations with which we are affiliated. We work in Swiss independent wealth management and private banking, so we write about this industry as participants in it, not as neutral observers. These posts are intended to share personal insights and should not be interpreted as official statements or as investment advice. See the legal notice for details.

Beyond the Bank – A Private Banker’s Path to Independence

Discover how today’s private bankers can break free from traditional institutions and build truly independent client relationships. This guide shares the strategies, challenges, and opportunities behind a successful move into independent wealth management.

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