01Oct2025

Undervalued: Why Swiss wealth managers may be leaving value on the table

Disclaimer: The views and opinions expressed in the vapa Swiss independent wealth management blog are solely my own and do not reflect those of any institutions or organisations with which I am affiliated. These posts are intended to share personal insights and should not be interpreted as official statements.

Swiss and US flags with valuation text highlighting difference in independent wealth manager business models

Valuations in the independent wealth management space are evolving rapidly. Despite sound fundamentals, many Swiss firms still trade at a discount. Meanwhile, their US peers continue to attract higher valuations thanks to scale, structure, and perceived growth readiness.

What explains the gap?
✔ US firms often present scalable, technology-driven models with clean fee structures and more substantial operating leverage.
✔ Private equity interest in the US continues to fuel competition and elevate deal multiples.
✔ In Switzerland, transactions remain mostly peer-to-peer — conservative valuations, fewer strategic buyers, and limited scale premium.

Still, the most significant valuation pressures often come from within:
🔍 An ageing client base without generational transition plans.
🔍 Key-person risk concentrated in senior relationship managers.
🔍 Limited use of digital tools, automation, and CRM systems.

These issues reduce future revenue visibility and clarity of succession. Acquirers price in that risk — often through discounts, earn-outs or reduced headline multiples.

In contrast, firms that offer recurring income, operational maturity, and succession readiness are increasingly attracting attention, even in a cautious market.

Swiss firms don’t need to replicate the US model. However, they must align with how buyers assess value, specifically in terms of scale, transferability, and post-deal sustainability.

Because a valuation is never just about assets under management — it’s about confidence in the future of the business.

If a sale, merger or transition is on the horizon, the time to prepare is before valuation meets due diligence.

Source: LinkedIn

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