It’s bonus season! 🎉 Time for reflection, celebration, and deciding which car fits the Private Banker and Wealth Manager lifestyle. A look at the humorous cliché that never fails to entertain.
Once, the choice was simple: a German car. Audi, for sporty elegance with restraint. Mercedes is the ultimate badge of success. BMW is perfect for those who feel at home in the fast lane—especially on Zurich’s dual-lane Bellerivestrasse, which ends in a cheeky sprint at Tiefenbrunnen.
Today, though, the decision is trickier. Tesla is in charge of innovation, sustainability, and silence. But as you plug it into the wall box at home, one thought lingers: Is there an automatic post on X that Elon Musk will soon turn into a viral masterstroke? Cars should drive, not generate followers.
SUVs? They’ve fallen out of favour for many. Yet, the Range Rover Vogue defies the trend. It’s first-class on four wheels – ideal for St. Moritz or Crans-Montana. Luxurious, spacious, and ready for snow. But squeezing it into Zurich’s ever-shrinking car parks? Less glamorous.
What about Italy? Ferrari screams glamour. But in Zurich, where loud exhausts attract more police attention than admirers, it’s a risky ride. Maserati, though, finds the sweet spot. Elegant, dynamic, and with a sprinkle of Dolce Vita. It’s luxurious without shouting.
And the pragmatic choice? Asian brands like Toyota and Hyundai deliver reliability. They’re affordable and make sense. But for bonus season, do they carry enough flair?
Then there’s public transport. Zurich’s trams run like clockwork. There’s no traffic, no parking stress, and a hint of chauffeur vibes—not bad.
The choice of car says more than ever about priorities: Status? Sustainability? Simplicity? The bonus dilemma remains. 😊
Source: LinkedIn
