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20Sep2026

Is ESG still relevant or just a pleasant façade? 🌍

Personal views, not investment advice – see the full disclaimer below.

Hand smashing a concrete recycling symbol, representing challenges in ESG wealth management and sustainability.

Remember when ESG (Environmental, Social, Governance) dominated the conversation in finance? Every bank and investment firm was pushing for sustainable practices and responsible governance. ESG was everywhere. But now? ESG seems to have taken a backseat. Geopolitical crises, inflation, and economic pressures drive the conversation in a new direction. 📉

For years, ESG was seen not just as a moral compass but also as a smart business strategy. Companies and investors were told that aligning with ESG principles would bring long-term returns and protect against future risks.

The Decline of ESG: A Temporary Pause or the New Normal?

Yet today, those companies ask: can we afford to focus on long-term sustainability when the immediate challenges are so pressing? Is it realistic to maintain ESG commitments amid economic downturns and geopolitical uncertainty? 🌍💼

So, why is that? 💡 Does ESG in Wealth Management only matter when the world feels stable? National interests and short-term security have become the top priority in today’s environment. Investments are flowing back into fossil fuels and defence sectors rapidly. And ESG? It’s being quietly sidelined. 🤫

Was ESG ever more than just a political tool to win favour and votes? When decisions have deadlines set far into the future, it’s easy to present as ethical, green, and sustainable. But now, as we face conflicts, energy shortages, and economic turmoil, the fragility of ESG commitments is becoming increasingly apparent.

This shift is even pronounced in independent wealth management. The demand for ESG-focused investment solutions has almost disappeared. Clients and advisers are returning to traditional concerns: returns and immediate security. The old financial priorities are once again dominating the landscape.

This raises a crucial question: Was ESG in Wealth Management simply a passing trend? Or are we merely pausing it while navigating through these turbulent times? Shouldn’t sustainability be the core focus, especially now when the world urgently needs peaceful, socially responsible, and environmentally sound solutions? 🌱

What do you think? Are you still prioritising ESG despite the current challenges?

Source: LinkedIn

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Disclaimer: The views and opinions expressed in the vapa Swiss independent wealth management blog are solely my own and do not reflect those of any institutions or organisations with which I am affiliated. I lead an independent wealth manager in Switzerland, so I write about this industry as a participant in it, not as a neutral observer. These posts are intended to share personal insights and should not be interpreted as official statements or as investment advice. See the legal notice for details.

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