28Jan2026

Banks & Your Data 🔍

Disclaimer: The views and opinions expressed in the vapa Swiss independent wealth management blog are solely my own and do not reflect those of any institutions or organisations with which I am affiliated. These posts are intended to share personal insights and should not be interpreted as official statements.

Silhouette of a person standing in front of a bank building, symbolising a bank collecting data and creating hidden customer profiles.

How banks build your data profile

Have you ever noticed how much data your bank really collects about you? The obvious details come first: income, address, source of wealth. But banks rarely stop there. They actively integrate information from multiple sources. Social media traces, online behaviour, and sometimes even location data flow into a single profile.

That profile places you into a category. A box. Labels such as “high risk”, “creditworthy”, or “valuable client” follow you across systems and decisions.

When data protection becomes a reflex click

And then there is data protection. Does it still protect us, or has it become nothing more than an annoying pop-up we try to dismiss as quickly as possible? This tension mirrors the broader dilemma between convenience and control, explored through digital transparency versus privacy.

Security, compliance – and the grey zone in between

Banks argue that they need this data to ensure security, meet regulatory requirements, and deliver better services. Those arguments sound reasonable. Yet they raise a crucial question: where does “necessary” end, and where does “intrusive” begin?

The answer increasingly depends on how institutions design and connect their internal systems. Decisions do not emerge in isolation. They flow through analytics engines, dashboards, and workflows – a dynamic examined in rethinking CRM and portfolio management systems.

When algorithms decide your opportunities

Here lies the uncomfortable truth: algorithms often know us better than we know ourselves. In online shopping, that insight may feel amusing or even helpful. In banking, it carries far more weight.

Data no longer shapes only the advertisements you see. It directly influences whether you qualify for a loan, how trustworthy a bank considers you, and which opportunities appear within reach. This shift explains why AI in wealth management is not merely an efficiency story but also one about responsibility.

So we should ask ourselves an uncomfortable question: do we really want banks to categorise us based on hidden data patterns we never consciously agreed to share?

If our daily “data protection” experience consists of a single click on “Accept, can it still claim to protect us at all? Even our broader online behaviour is already shifting under subtle algorithmic influence, as evidenced by the case of ChatGPT and its impact on internet use.

Data protection as a principle, not a checkbox

Perhaps it is time to restore the original meaning of data protection, not as a legal formality or interface element, but as a guiding principle.

That principle also includes resilience. Wherever valuable data accumulates, threats follow. Wealth platforms, in particular, attract silent, persistent digital threats that operate beyond the visibility of pop-ups and consent banners.

Source: LinkedIn

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