As professionals, we often strive to create a lasting impact on our careers. Throughout my journey, I’ve been fortunate to work with client master data, providing valuable insights into the dynamics between relationship managers and their clients. One of my particularly intriguing analyses involved comparing the average age of relationship managers to that of their clients. As somewhat expected, it became apparent that relationship managers tended to be slightly younger than the clients they served. This observation holds across various sectors, including my experience in private banking and wealth management. While banks emphasise bridging the age gap, wealth managers typically adopt a different approach, characterised by a mindset of retirement equals game over.
Indeed, it’s tempting to focus solely on the active phase of our professional lives and the corresponding generation. In doing so, we might overlook the significance of engaging with and understanding the next generation, which communicates in an entirely different language to create something beyond retirement. However, “left-behind clients” demonstrate great understanding when handed back to a bank relationship manager. After all, even the trusted family doctor retired around that time. The wealth accumulation ends, and individuals transition to living off the interest generated from their investments. This strategy, of course, is a service that every bank can offer to varying degrees of success, and there are still the beloved “Kassenobligationen”.
Building a Multi-Generational Legacy in Wealth Management
Meanwhile, the next generation is carving its path, exploring novel financial solutions that transcend the confines of traditional institutions and bypass the need for a Facebook profile.
I think it’s a missed opportunity for a founder to focus exclusively on a single generation, neglecting the potential to build a wealth manager that endures across multiple generations. We need only look up to the prestigious banking houses in Geneva, which have achieved world-renowned status through their ability to transcend time. I sincerely hope wealth managers, fuelled by ambition and foresight, will take up the mantle of legacy-building, consistently nurturing and grooming successor generations to serve as relationship managers on the client side. By fostering shared experiences shaped by history and culture, with a material connection bridging the gaps, we can ensure a successful and seamless transition for our clients from one generation to the next. Let’s not allow the endeavours of wealth managers, built with passion and dedication, to fade away so simply.
Source: LinkedIn
Source: https://vapa.ch/building-generational-bridges/ · vapa.ch
