Ferrari in Milan, Porsche in Zurich — What Luxury Reveals About Culture
Two cities with the same wealth — but very different ways of showing it. A weekend trip made me realise that even your car reflects your mindset.
Last weekend, I was in Milan. Sunshine, outstanding food… and Ferraris. Everywhere.
Not tucked away in showrooms — but out on the street. Parked like locals. Gliding slowly. Idling confidently. Not screaming for attention — just existing. Red. Glossy. Unapologetic.
Then Back to Zurich
Then back to Zurich on Monday. Same wealth. Completely different soundtrack.
Yes, there are Ferraris in Zurich too. And Milan has Porsches. But the ratio flips dramatically:
- Milan: more Ferraris than Porsches
- Zurich: very much the reverse
💰 Same affluence
🧠 Very different mindset
The Cars Match the Culture
Milan is expressive, fast-moving, and full of character. It’s not just Italy’s fashion capital — it’s become a magnet for high-net-worth individuals. Since the flat-tax regime, it’s attracted not just wealth, but independent wealth managers, boutique firms, and international advisers. The city feels like a catwalk for ambition.
Everything becomes a statement: shoes, watches, even espresso orders. Parking feels like performance art.
Zurich? Reserved. Structured. Built for trust, not spectacle. It’s where wealth wears a blazer, not a red leather jacket. Even luxury is engineered to whisper.
It’s also a place where quiet confidence is currency. Conversations are low-volume, and offices are discreet. Success doesn’t seek a spotlight—it’s measured in legacy, not likes.
Spend an afternoon in each city, and you feel it. Milan energises, while Zürich focuses. Both operate at full capacity, but in different gears.
Two Cities. Two Speeds.
🟥 Ferrari says: “Look at me.”
🟦 Porsche says: “You’ll notice when I pass — silently.”
Milan flirts. Zurich plans.
🚗 Me? I take the train. It’s clean, on time, and nobody cares what I’m driving, which is precisely the point.
Ferrari in Milan or Porsche in Zurich — which one reflects your rhythm?
