Founded in Switzerland, On is a high-tech footwear firm. They have taken the world by storm with their highly advanced athletic apparel that takes advantage of cutting-edge technology.
After a long prototyping process, On released footwear so innovative that they won apparently several awards. The On Cloud, our preferred sneaker takes advantage of the latest lightweight cushioning technology. True to its name, the On Cloud emulates the feeling of walking on clouds as one of the lightest sneakers on the market.
We have already bought several shoes and can’t stop buying more…
Pros: cutting edge design, lightweight, colours and styles
Cons: not cheap, prone to debris