{"id":9466,"date":"2024-11-14T19:49:28","date_gmt":"2024-11-14T18:49:28","guid":{"rendered":"https:\/\/vapa.ch\/?p=9466"},"modified":"2026-08-22T18:46:37","modified_gmt":"2026-08-22T16:46:37","slug":"the-key-to-client-loyalty-private-banking","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/der-schlussel-zur-kundentreue-private-banking\/","title":{"rendered":"\u00abWir\u00bb vs. \u00abIch\u00bb im Private Banking: Der Schl\u00fcssel zur Kundentreue \ud83e\udd1d\ud83d\udcbc"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/vapa.ch\/de\/tag\/private-banking\/\">Private Banking<\/a>\u00a0kann die Art, wie Kundenberater mit ihren Kunden kommunizieren, \u00fcber die St\u00e4rke der Kundenbindung entscheiden \u2013 und \u00fcber den <a href=\"https:\/\/vapa.ch\/de\/swiss-independent-wealth-management-blog\/vermogensverwalter\/werden-sie-vermogensverwalter-schweiz\/\">k\u00fcnftigen Erfolg<\/a> der Karriere des Kundenberaters. Eine unscheinbare, aber wichtige Weichenstellung f\u00fcr die Kunden <a href=\"https:\/\/vapa.ch\/de\/langjahrige-mitarbeiter-sind-in-der-unabhangigen-vermogensverwaltung-wichtig\/\">Loyalit\u00e4t <\/a>ist die Wahl zwischen \u00abwir\u00bb und \u00abich\u00bb im Kundengespr\u00e4ch. Dieser kleine sprachliche Unterschied kann dar\u00fcber entscheiden, ob sich ein Kunde dem Institut oder dem einzelnen Kundenberater verbunden f\u00fchlt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kundenberater, die \u00abwir\u00bb verwenden, positionieren sich als Teil eines gr\u00f6sseren Teams und stellen die Ressourcen und das Fachwissen der Bank heraus. Dieser kollektive Ansatz fl\u00f6sst den Kunden Vertrauen ein und gibt ihnen die Gewissheit, dass ein ganzes Institut ihre finanziellen Bed\u00fcrfnisse unterst\u00fctzt. Dies kann jedoch dazu f\u00fchren, dass der Kundenberater austauschbar erscheint. Der Kunde verbindet seine Loyalit\u00e4t m\u00f6glicherweise eher mit dem Institut als mit der Person. Wenn der Kundenberater wechselt, k\u00f6nnte die Beziehung zum Kunden schnell auf den n\u00e4chsten verf\u00fcgbaren Kundenberater innerhalb der Bank \u00fcbergehen. <a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltung-vs-private-banking\/\">Bank<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Gegensatz dazu wird die Dienstleistung durch die Verwendung des \u00abIch\u00bb pers\u00f6nlicher und der Kundenberater wird zum Hauptansprechpartner und zum Hauptverantwortlichen. Dies f\u00f6rdert eine st\u00e4rkere, intimere Bindung zwischen dem Kundenberater und dem Kunden. \ud83e\uddd1\u200d\ud83d\udcbc Dies ist besonders wichtig f\u00fcr Kundenberater, die einen Wechsel zur unabh\u00e4ngigen Verm\u00f6gensverwaltung erw\u00e4gen. Durch die Betonung des \u00abIch\u00bb wird der Kundenberater unersetzlich. Die Loyalit\u00e4t des Kunden liegt bei ihm selbst, so dass es viel wahrscheinlicher ist, dass er dem Kundenberater folgt, egal wohin er geht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Kundenberater, die die Kontrolle \u00fcber ihre <a href=\"https:\/\/vapa.ch\/de\/swiss-independent-wealth-management-blog\/karriereweg-zum-erfolg\/\">Karriere<\/a> und m\u00f6glicherweise in die Unabh\u00e4ngigkeit zu gehen, kann die Verwendung von \u00abich\u00bb den Unterschied zwischen einer Karriere, die durch institutionelle Loyalit\u00e4t definiert ist, und einer Karriere, die auf<a href=\"https:\/\/vapa.ch\/de\/swiss-independent-wealth-management-blog\/vermogensverwalter\/personlicher-service-in-der-vermogensverwaltung\/\"> pers\u00f6nliche, langfristige Kundenbeziehungen<\/a> oder, mit anderen Worten, \u00abKundentreue\u00bb. \ud83c\udf31\ud83d\ude80<br><br>Quelle: <a href=\"https:\/\/www.linkedin.com\/posts\/patrick-stauber-marcuard-heritage_wealthmanagement-financialfreedom-investsmart-activity-7261977271006060544-S_8V?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In Private Banking, how relationship managers communicate with clients can define the strength of client loyalty and the future success of the Relationship Manager&#8217;s career. One subtle yet significant client loyalty choice is using &#8220;we&#8221; or &#8220;I&#8221; when speaking with clients. This slight linguistic difference can shape whether a client feels connected to the institution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[92],"tags":[55,249,230,188],"class_list":["post-9466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relations","tag-career","tag-career-goals","tag-client-relationship","tag-job-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Key to Client Loyalty | independent wealth management<\/title>\n<meta name=\"description\" content=\"Saying \u00abwe\u00bb rather than \u00abI\u00bb sounds like a detail. In private banking it quietly decides whether loyalty belongs to the firm or to the adviser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/9466\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;We&quot; vs &quot;I&quot; in Private Banking: The Key to Client Loyalty \ud83e\udd1d\ud83d\udcbc\" \/>\n<meta property=\"og:description\" content=\"Saying \u00abwe\u00bb rather than \u00abI\u00bb sounds like a detail. In private banking it quietly decides whether loyalty belongs to the firm or to the adviser.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vapa.ch\/de\/der-schlussel-zur-kundentreue-private-banking\/\" \/>\n<meta property=\"og:site_name\" content=\"independent wealth management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swisswealthmanagement\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T18:49:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-22T16:46:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/client-loyalty.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"VAPA Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"VAPA Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/\"},\"author\":{\"name\":\"VAPA Editorial Team\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\"},\"headline\":\"&#8220;We&#8221; vs &#8220;I&#8221; in Private Banking: The Key to Client Loyalty \ud83e\udd1d\ud83d\udcbc\",\"datePublished\":\"2024-11-14T18:49:28+00:00\",\"dateModified\":\"2026-08-22T16:46:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/client-loyalty.jpg\",\"keywords\":[\"Career\",\"Career Goals\",\"Client Relationship\",\"Job Change\"],\"articleSection\":[\"Client Relations\"],\"inLanguage\":\"de-CH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/\",\"url\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/\",\"name\":\"The Key to Client Loyalty | independent wealth management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/client-loyalty.jpg\",\"datePublished\":\"2024-11-14T18:49:28+00:00\",\"dateModified\":\"2026-08-22T16:46:37+00:00\",\"description\":\"Saying \u00abwe\u00bb rather than \u00abI\u00bb sounds like a detail. In private banking it quietly decides whether loyalty belongs to the firm or to the adviser.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/client-loyalty.jpg\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/client-loyalty.jpg\",\"width\":800,\"height\":533,\"caption\":\"Relationship Manager fostering client loyalty through personal engagement and communication.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/the-key-to-client-loyalty-private-banking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vapa.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;We&#8221; vs &#8220;I&#8221; in Private Banking: The Key to Client Loyalty \ud83e\udd1d\ud83d\udcbc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#website\",\"url\":\"https:\\\/\\\/vapa.ch\\\/\",\"name\":\"Independent Wealth Management Blog\",\"description\":\"Independent Swiss Blog for Wealth Management and Alternative Investments\",\"publisher\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\"},\"alternateName\":\"Wealth Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vapa.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\",\"name\":\"Independent Wealth Management Blog\",\"alternateName\":\"VAPA\",\"url\":\"https:\\\/\\\/vapa.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/wealth-management-career-prosperity-switzerland.png\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/wealth-management-career-prosperity-switzerland.png\",\"width\":67,\"height\":72,\"caption\":\"Independent Wealth Management Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/swisswealthmanagement\\\/\",\"https:\\\/\\\/ch.linkedin.com\\\/in\\\/patrick-stauber-marcuard-heritage\"],\"description\":\"VAPA is an independent blog on Swiss wealth management: independent asset managers, private banking, custodian banks, regulation and careers in the industry.\",\"email\":\"blog@vapa.ch\",\"legalName\":\"SeventyOne GmbH\",\"foundingDate\":\"2022-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\",\"name\":\"VAPA Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vapa-v-editorial-512.png\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vapa-v-editorial-512.png\",\"caption\":\"VAPA Editorial Team\"},\"description\":\"The VAPA editorial team has hands-on experience in Swiss independent wealth management and private banking. We write about clients, custodian banks, regulation and careers \u2013 practical, independent and free of product sales. More about us and our editorial principles: about the editorial team.\",\"sameAs\":[\"https:\\\/\\\/vapa.ch\"],\"url\":\"https:\\\/\\\/vapa.ch\\\/de\\\/author\\\/vapa-editorial-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Der Schl\u00fcssel zur Kundentreue | unabh\u00e4ngige Verm\u00f6gensverwaltung","description":"Das Wort \u00abwir\u00bb statt \u00abich\u00bb klingt wie ein Detail. In der Privatbank entscheidet man sich in aller Stille daf\u00fcr, ob die Loyalit\u00e4t der Firma oder dem Berater zusteht.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/9466","og_locale":"de_DE","og_type":"article","og_title":"\"We\" vs \"I\" in Private Banking: The Key to Client Loyalty \ud83e\udd1d\ud83d\udcbc","og_description":"Saying \u00abwe\u00bb rather than \u00abI\u00bb sounds like a detail. In private banking it quietly decides whether loyalty belongs to the firm or to the adviser.","og_url":"https:\/\/vapa.ch\/de\/der-schlussel-zur-kundentreue-private-banking\/","og_site_name":"independent wealth management","article_publisher":"https:\/\/www.facebook.com\/swisswealthmanagement\/","article_published_time":"2024-11-14T18:49:28+00:00","article_modified_time":"2026-08-22T16:46:37+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/client-loyalty.jpg","type":"image\/jpeg"}],"author":"VAPA Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"VAPA Editorial Team","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#article","isPartOf":{"@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/"},"author":{"name":"VAPA Editorial Team","@id":"https:\/\/vapa.ch\/#\/schema\/person\/24ee304c0f6c244bff2b39f1b9ae1398"},"headline":"&#8220;We&#8221; vs &#8220;I&#8221; in Private Banking: The Key to Client Loyalty \ud83e\udd1d\ud83d\udcbc","datePublished":"2024-11-14T18:49:28+00:00","dateModified":"2026-08-22T16:46:37+00:00","mainEntityOfPage":{"@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/"},"wordCount":276,"publisher":{"@id":"https:\/\/vapa.ch\/#organization"},"image":{"@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/client-loyalty.jpg","keywords":["Career","Career Goals","Client Relationship","Job Change"],"articleSection":["Client Relations"],"inLanguage":"de-CH"},{"@type":"WebPage","@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/","url":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/","name":"Der Schl\u00fcssel zur Kundentreue | unabh\u00e4ngige Verm\u00f6gensverwaltung","isPartOf":{"@id":"https:\/\/vapa.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#primaryimage"},"image":{"@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/client-loyalty.jpg","datePublished":"2024-11-14T18:49:28+00:00","dateModified":"2026-08-22T16:46:37+00:00","description":"Das Wort \u00abwir\u00bb statt \u00abich\u00bb klingt wie ein Detail. In der Privatbank entscheidet man sich in aller Stille daf\u00fcr, ob die Loyalit\u00e4t der Firma oder dem Berater zusteht.","breadcrumb":{"@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#primaryimage","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/client-loyalty.jpg","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/client-loyalty.jpg","width":800,"height":533,"caption":"Relationship Manager fostering client loyalty through personal engagement and communication."},{"@type":"BreadcrumbList","@id":"https:\/\/vapa.ch\/the-key-to-client-loyalty-private-banking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vapa.ch\/"},{"@type":"ListItem","position":2,"name":"&#8220;We&#8221; vs &#8220;I&#8221; in Private Banking: The Key to Client Loyalty \ud83e\udd1d\ud83d\udcbc"}]},{"@type":"WebSite","@id":"https:\/\/vapa.ch\/#website","url":"https:\/\/vapa.ch\/","name":"Blog \u00fcber unabh\u00e4ngige Verm\u00f6gensverwalter","description":"Unabh\u00e4ngiger Schweizer Blog f\u00fcr Wealth Management und alternative Anlagen","publisher":{"@id":"https:\/\/vapa.ch\/#organization"},"alternateName":"Wealth Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vapa.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Organization","@id":"https:\/\/vapa.ch\/#organization","name":"Blog \u00fcber unabh\u00e4ngige Verm\u00f6gensverwalter","alternateName":"VAPA","url":"https:\/\/vapa.ch\/","logo":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/vapa.ch\/#\/schema\/logo\/image\/","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2023\/12\/wealth-management-career-prosperity-switzerland.png","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2023\/12\/wealth-management-career-prosperity-switzerland.png","width":67,"height":72,"caption":"Independent Wealth Management Blog"},"image":{"@id":"https:\/\/vapa.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/swisswealthmanagement\/","https:\/\/ch.linkedin.com\/in\/patrick-stauber-marcuard-heritage"],"description":"VAPA ist ein unabh\u00e4ngiger Blog zur Schweizer Verm\u00f6gensverwaltung: unabh\u00e4ngige Verm\u00f6gensverwalter, Private Banking, Depotbanken, Regulierung und Karrieren in der Branche.","email":"blog@vapa.ch","legalName":"SeventyOne GmbH","foundingDate":"2022-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/vapa.ch\/#\/schema\/person\/24ee304c0f6c244bff2b39f1b9ae1398","name":"VAPA-Redaktion","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2026\/10\/vapa-v-editorial-512.png","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2026\/10\/vapa-v-editorial-512.png","caption":"VAPA Editorial Team"},"description":"Das VAPA-Redaktionsteam verf\u00fcgt \u00fcber Praxiserfahrung in der unabh\u00e4ngigen Verm\u00f6gensverwaltung und im Private Banking in der Schweiz. Wir schreiben \u00fcber Kunden, Depotbanken, Regulierung und Karrieren \u2013 praxisnah, unabh\u00e4ngig und ohne Produktverkauf. Mehr \u00fcber uns und unsere redaktionellen Grunds\u00e4tze: \u00dcber die Redaktion.","sameAs":["https:\/\/vapa.ch"],"url":"https:\/\/vapa.ch\/de\/author\/vapa-editorial-team\/"}]}},"_links":{"self":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/9466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/comments?post=9466"}],"version-history":[{"count":5,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/9466\/revisions"}],"predecessor-version":[{"id":12128,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/9466\/revisions\/12128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/media\/9467"}],"wp:attachment":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/media?parent=9466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/categories?post=9466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/tags?post=9466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}