{"id":3586,"date":"2022-04-05T20:44:00","date_gmt":"2022-04-05T18:44:00","guid":{"rendered":"https:\/\/vapa.ch\/?p=3586"},"modified":"2026-08-23T08:53:48","modified_gmt":"2026-08-23T06:53:48","slug":"building-recognition-the-challenge-for-swiss-independent-wealth-managers","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/anerkennung-aufbauen-die-herausforderung-fur-unabhangige-vermogensverwalter-in-der-schweiz\/","title":{"rendered":"Bekanntheit aufbauen: Die Herausforderung f\u00fcr unabh\u00e4ngige Schweizer Verm\u00f6gensverwalter"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sobald ein <a href=\"https:\/\/vapa.ch\/de\/die-kosten-fur-die-grundung-einer-vermogensverwaltungsfirma-in-der-schweiz\/\">Marke etabliert<\/a> Im Finanzsektor selbst nimmt sie oft die Psyche des Kunden in Beschlag. Die Dauer und der Prozess der Erlangung dieses Status sind jedoch unterschiedlich. Grossbanken wie UBS, Julius B\u00e4r oder die Pictet-Gruppe sind in der Schweiz ein Begriff. Doch kaum jemand kann auch nur f\u00fcnf unabh\u00e4ngige Schweizer Verm\u00f6gensverwaltungsgesellschaften und deren Kernm\u00e4rkte aufz\u00e4hlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trotz der Einf\u00fchrung des automatischen Informationsaustauschs z\u00f6gern die Verm\u00f6gensverwalter noch immer, ihre prim\u00e4ren Kundendomizile offenzulegen. Diese Zur\u00fcckhaltung f\u00fchrt oft zu einem Kreislauf, in dem Banker, die mit gleichgesinnten Kundenbetreuern wachsen wollen, wieder bei Privatbanken landen und fast alle Standardkundendomizile abdecken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-young-industry-building-recognition\">Eine junge Industrie schafft Anerkennung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die<a href=\"https:\/\/vapa.ch\/de\/die-macht-der-vermogensverwaltung-auszeichnungen\/\"> unabh\u00e4ngige Verm\u00f6gensverwaltung<\/a> Der Bankensektor ist im Vergleich zur langj\u00e4hrigen Tradition des Private Banking relativ jung. Das Alter einer Bank ist nicht unbedingt gleichbedeutend mit ihrem Bekanntheitsgrad. So ist die 1750 gegr\u00fcndete Rahn+Bodmer Co. wahrscheinlich weniger bekannt als <a href=\"https:\/\/www.vontobel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vontobel<\/a>, gegr\u00fcndet 1924. Dar\u00fcber hinaus zeigt die Liste der drei wertvollsten und st\u00e4rksten Marken der Welt, dass das Alter nicht der einzige Faktor f\u00fcr die Anerkennung ist, wobei die \u00e4lteste unter ihnen ist, <a href=\"https:\/\/vapa.ch\/de\/techthrowback-die-entwicklung-von-windows-und-die-entstehung-eines-software-giganten\/\">Microsoft<\/a>, die erst vor 46 Jahren gegr\u00fcndet wurde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Verm\u00f6gensverwalter Flossbach von Storch in <a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltung-deutschland-vs-schweiz\/\">Deutschland <\/a>ist <a href=\"https:\/\/vapa.ch\/de\/beyond-aum-wie-unabhangige-vermogensverwalter-rentabilitat-und-performance-priorisieren\/\">weithin bekannt<\/a>die darauf hindeuten, dass unabh\u00e4ngige Schweizer Verm\u00f6gensverwalter <a href=\"https:\/\/vapa.ch\/de\/samstagsreflexion-nostalgie-und-fortschritt\/\">bauen<\/a> \u00e4hnlich <a href=\"https:\/\/vapa.ch\/de\/navigation-durch-die-preislandschaft\/\">Anerkennung<\/a> auf ihrem Heimatmarkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle: <a href=\"https:\/\/www.linkedin.com\/posts\/patrick-stauber-marcuard-heritage_brand-switzerland-privatebankers-activity-6840867658183782400-W3iD?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Once a brand establishes itself in the financial sector, it often monopolizes the client&#8217;s psyche. However, the duration and process of achieving this status vary. Major banks like UBS, Julius Baer, or Pictet Group are household names in Switzerland. Yet, few people can list even five independent Swiss wealth management companies and their core markets. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[89],"tags":[275,137,21,99,64,96,42],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-2022-blogs-wealth-management","tag-brand","tag-creative","tag-independent-wealth-management","tag-private-banking","tag-reflection","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Recognition<\/title>\n<meta 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