{"id":1881,"date":"2023-12-19T10:03:02","date_gmt":"2023-12-19T09:03:02","guid":{"rendered":"https:\/\/vapa.ch\/?p=1881"},"modified":"2026-08-22T17:57:02","modified_gmt":"2026-08-22T15:57:02","slug":"beyond-aum-how-independent-wealth-managers-prioritise-profitability-and-performance-%f0%9f%92%b0%f0%9f%93%88","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/beyond-aum-wie-unabhangige-vermogensverwalter-rentabilitat-und-performance-priorisieren\/","title":{"rendered":"Jenseits der AuM: Wie unabh\u00e4ngige Verm\u00f6gensverwalter Rentabilit\u00e4t und Leistung in den Vordergrund stellen \ud83d\udcb0\ud83d\udcc8"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Im Private Banking und in der Verm\u00f6gensverwaltung wird oft gefragt: \u201eWarum wird Erfolg h\u00e4ufig an den verwalteten Verm\u00f6gen (Assets under Management, AuM) gemessen und nicht an den tats\u00e4chlichen Ertr\u00e4gen?\u201c Bei <a href=\"https:\/\/vapa.ch\/de\/ein-modernes-private-banking-hybrid\/\">Grossbanken und traditionellen Verm\u00f6gensverwaltern<\/a>\u00a0sind die AuM ein g\u00e4ngiger Massstab \u2013 sie stehen f\u00fcr <a href=\"https:\/\/vapa.ch\/de\/erfolg-in-der-vermogensverwaltung-strategie-sicherheit-und-know-how\/\">Vertrauen, Stabilit\u00e4t<\/a>\u00a0und f\u00fcr Ertragsquellen. \ud83c\udfe6<br><br>Bei der Arbeit f\u00fcr unabh\u00e4ngige Verm\u00f6gensverwalter verschiebt sich der Schwerpunkt jedoch. Warum? Ihre Geb\u00fchrenstrukturen sind in der Regel \u201eall-in\u201c, d. h. alle Kosten sind bereits enthalten, mit Ausnahme des Preises, den die gew\u00e4hlte Depotbank berechnet. F\u00fcr einen unabh\u00e4ngigen Verm\u00f6gensverwalter gibt es keine M\u00f6glichkeit, die <a href=\"https:\/\/vapa.ch\/de\/vergutungsmodelle-fur-vermogensverwaltungsunternehmen-ein-blick-auf-die-schweiz-eams\/\">zus\u00e4tzliche Einnahmen aus Transaktionen oder Zinsgesch\u00e4ften zu erzielen<\/a>. Infolgedessen wird die tats\u00e4chliche Rendite zu einem transparenten Indikator f\u00fcr ihre <a href=\"https:\/\/vapa.ch\/de\/zinseszins-rendite-rechner\/\">Wertentwicklung von Anlagen<\/a> und Effizienz. \ud83d\udd0d<br><br>Das bedeutet nicht, dass die AuM f\u00fcr unabh\u00e4ngige Verm\u00f6gensverwalter irrelevant sind. Ein hoher AuM-Wert kann immer noch das Vertrauen der Kunden widerspiegeln. Die Betonung der Rendite gegen\u00fcber den AuM f\u00fcr unabh\u00e4ngige Anbieter unterstreicht jedoch die Bedeutung von Rentabilit\u00e4t und <a href=\"https:\/\/vapa.ch\/de\/anlageperformance\/\">Wertentwicklung von Anlagen<\/a>. \ud83c\udf1f<br><br>Ob es sich um eine traditionelle Bank oder einen unabh\u00e4ngigen Verm\u00f6gensverwalter handelt, der Kern des Gesch\u00e4fts bleibt derselbe: Vertrauen und das Wohl des Kunden stehen an erster Stelle. Daher sollte die gew\u00e4hlte Kennzahl immer im Zusammenhang mit dem Gesch\u00e4ftsmodell und den angebotenen Dienstleistungen betrachtet werden. \ud83d\udc65<br><br>Quelle: <a href=\"https:\/\/www.linkedin.com\/posts\/patrick-stauber-marcuard-heritage_wealthmanagement-structures-performance-activity-7142785634980573184-LiCF?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/1881?action=genpdf&amp;id=1881\" class=\"pgfw-single-pdf-download-button\" target=\"_blank\"><img src=\"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/pdf-svgrepo-com.svg\" title=\"PDF generieren\" style=\"width:auto; height:45px;\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In private banking and wealth management, a frequently asked question is, &#8220;Why is success often measured in terms of &#8216;Assets under Management&#8217; (AuM) and not actual revenues?&#8221; At large banks and traditional wealth managers, AuM is a common yardstick, reflecting trust, stability, and sources of revenue. \ud83c\udfe6 However, the focus shifts when working for independent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[94],"tags":[276,54,141,127,66,176,42,69],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-views","tag-2023-blogs-wealth-management","tag-assets-under-management-aum","tag-fees","tag-financials","tag-investment-performance","tag-spreadsheets","tag-wealth-management","tag-wealth-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond AuM | 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