{"id":17070,"date":"2026-07-28T10:00:00","date_gmt":"2026-07-28T08:00:00","guid":{"rendered":"https:\/\/vapa.ch\/?p=17070"},"modified":"2026-09-26T16:14:09","modified_gmt":"2026-09-26T14:14:09","slug":"what-is-holding-swiss-wealth-management-back","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/was-halt-das-schweizer-vermogensmanagement-zuruck\/","title":{"rendered":"Was bremst die Schweizer Verm\u00f6gensverwaltung?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vor etwas mehr als zehn Jahren besuchten uns zwei aufstrebende unabh\u00e4ngige Verm\u00f6gensverwalter aus Hongkong in <a href=\"https:\/\/www.finma.ch\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schweiz<\/a> , um zu lernen, wie Schweizer Verm\u00f6gensverwaltung wirklich funktioniert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie wollten, wie sie es nannten, eine \u00abDog and Pony Show\u00bb. Wer mich kennt, weiss, dass ich immer gerne Erfahrungen, Ideen und ein paar ehrliche Meinungen teile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was mich heute \u00fcberrascht: Beide sind inzwischen gr\u00f6sser als <a href=\"https:\/\/vapa.ch\/de\/unabhangige-vermogensverwaltung-groste-auswahl\/\">die gr\u00f6ssten unabh\u00e4ngigen Verm\u00f6gensverwaltungsfirmen<\/a> der Schweiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das sollte uns unbehaglich machen.<\/p>\n\n\n\n<h2 id=\"h-where-swiss-wealth-management-s-legacy-gets-in-the-way\" class=\"wp-block-heading\">Wo das Erbe der Schweizer Verm\u00f6gensverwaltung im Weg steht<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Schweizer Verm\u00f6gensverwaltung hat die Geschichte, den Ruf, das Fachwissen und das Vertrauen der Kunden. Doch andere haben <a href=\"https:\/\/vapa.ch\/de\/unabhangige-vermogensverwaltung-europa-liegt-zuruck\/\">gr\u00f6ssere unabh\u00e4ngige Plattformen<\/a> in k\u00fcrzerer Zeit aufgebaut. Was ist also schiefgelaufen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meiner Ansicht nach stehen uns unsere Altlasten im Weg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und mit Altlasten meine ich nicht nur alte Technologie. Ich meine alte Annahmen, <a href=\"https:\/\/vapa.ch\/de\/incentivierungsstrukturen-private-banking\/\">alte Strukturen<\/a> und alte Definitionen davon, wie ein unabh\u00e4ngiger Verm\u00f6gensverwalter aussehen sollte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viele <a href=\"https:\/\/vapa.ch\/de\/schweizer-eam-konsolidierung\/\">Schweizer Firmen<\/a> verliessen die Banken, dachten aber weiter wie Banken. Sie kopierten dieselben Prozesse, dieselbe Produktlogik und oft dieselbe fragmentierte Technologielandschaft. Sie wurden unabh\u00e4ngig im Eigentum, aber nicht immer im Denken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unser \u00d6kosystem macht es auch nicht einfacher. Depotbanken, Compliance-Anbieter, Portfoliomanagementsysteme, CRM-Plattformen und <a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltung-amla\/\">regulatorische Anforderungen<\/a> \u2013 alle leisten ihren Beitrag, doch das Ergebnis ist oft eine Sammlung starker Einzelteile, die zusammen schlecht skalieren.<\/p>\n\n\n\n<h2 id=\"h-building-platforms-not-personal-franchises\" class=\"wp-block-heading\">Plattformen bauen, nicht pers\u00f6nliche Franchises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viele Unternehmen sind zudem als exzellente <a href=\"https:\/\/vapa.ch\/de\/partnerschaftsdynamiken-im-wealth-management\/\">pers\u00f6nliche Boutiquen<\/a> aufgebaut statt als skalierbare Institutionen. Dieses Modell kann profitabel und hoch angesehen sein, aber es <a href=\"https:\/\/vapa.ch\/de\/verschwinden-oder-verschmelzen\/\">w\u00e4chst selten zur Gr\u00f6sse einer kleineren Privatbank heran<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dieses Niveau zu erreichen, m\u00fcssen wir von Anfang an anders denken. Insbesondere brauchen wir <a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltungs-daten-hub\/\">st\u00e4rkere Datengrundlagen<\/a>, st\u00e4rker standardisierte Prozesse, bessere Technologieintegration, professionelle Governance und eine klarere Bereitschaft, Plattformen zu schaffen, anstatt pers\u00f6nliche Franchisenehmer zu gr\u00fcnden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am wichtigsten ist, dass wir aufh\u00f6ren m\u00fcssen, das gestrige Modell zu sch\u00fctzen. Die eigentliche Frage ist nicht, wie Schweizer Verm\u00f6gensverwalter geringf\u00fcgig gr\u00f6sser werden k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sondern: Was w\u00fcrden wir heute bauen, wenn wir ganz ohne Altlasten neu anfangen k\u00f6nnten?<\/p>\n\n\n<p class=\"wp-block-paragraph\">Ein Teil der Antwort liegt bei den eigenen Institutionen der Branche. Verb\u00e4nde und Netzwerke gibt es im \u00dcberfluss, aber <a href=\"https:\/\/vapa.ch\/de\/herausforderungen-der-zusammenarbeit-im-vermogensmanagement\/\">ob sie wirklich zusammenarbeiten<\/a> ist eine andere Frage.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Lesen Sie auch:<\/strong> <a href=\"https:\/\/vapa.ch\/de\/neue-schweizer-vermogensverwalter-pro-jahr\/\">Die Eingangst\u00fcr ist zu<\/a><\/p>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/17070?action=genpdf&amp;id=17070\" class=\"pgfw-single-pdf-download-button\" target=\"_blank\"><img src=\"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/pdf-svgrepo-com.svg\" title=\"PDF generieren\" style=\"width:auto; height:45px;\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vor etwas mehr als zehn Jahren besuchten uns zwei aufstrebende unabh\u00e4ngige Verm\u00f6gensverwalter aus Hong Kong in der Schweiz, um zu lernen, wie die Schweizer Verm\u00f6gensverwaltung wirklich funktionierte. Sie wollten das, was sie eine \u201cShow\u201d nannten. Jeder, der mich kennt, weiss, dass ich immer gerne Erfahrung, Ideen und ein paar ehrliche Meinungen teile. Was mich heute \u00fcberrascht, ist, dass diese beiden Verm\u00f6gensverwalter gr\u00f6sser geworden sind als die gr\u00f6ssten unabh\u00e4ngigen Verm\u00f6gensverwaltungsgesellschaften in der Schweiz. Das sollte uns zu denken geben. Wo das Erbe der Schweizer Verm\u00f6gensverwaltung im Weg steht Die Schweizer Verm\u00f6gensverwaltung hat die Geschichte, den Ruf, die Expertise und das Vertrauen der Kunden. Dennoch haben andere in k\u00fcrzerer Zeit gr\u00f6ssere unabh\u00e4ngige Plattformen aufgebaut. Was ist also schiefgelaufen? Meiner Ansicht nach steht uns unser Erbe im Weg. Und mit Erbe meine ich nicht nur alte Technologie. Ich meine alte Annahmen, alte Strukturen und alte Definitionen davon, wie ein unabh\u00e4ngiger Verm\u00f6gensverwalter aussehen sollte. Viele Schweizer Firmen haben die Banken verlassen, aber weiter wie Banken gedacht. Sie haben dieselbe Prozesse, dieselbe Produktlogik und oft dieselbe fragmentierte Technologielandschaft kopiert. Sie sind jedoch in ihrem Eigentum unabh\u00e4ngig geworden, aber nicht immer in ihrem Denken. Unser \u00d6kosystem tut \u2026<\/p>","protected":false},"author":1,"featured_media":17069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":"","twitter_1821932287224696832_1821932287224696832":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[89],"tags":[293,236,99,64,318],"class_list":["post-17070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-293","tag-growth-strategy","tag-independent-wealth-management","tag-private-banking","tag-swiss-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Holding Swiss Wealth 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