{"id":17070,"date":"2026-07-28T10:00:00","date_gmt":"2026-07-28T08:00:00","guid":{"rendered":"https:\/\/vapa.ch\/?p=17070"},"modified":"2026-09-26T16:14:09","modified_gmt":"2026-09-26T14:14:09","slug":"what-is-holding-swiss-wealth-management-back","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/was-halt-das-schweizer-vermogensmanagement-zuruck\/","title":{"rendered":"Was bremst die Schweizer Verm\u00f6gensverwaltung?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vor etwas mehr als zehn Jahren besuchten uns zwei aufstrebende unabh\u00e4ngige Verm\u00f6gensverwalter aus Hongkong in <a href=\"https:\/\/www.finma.ch\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schweiz<\/a> , um zu lernen, wie Schweizer Verm\u00f6gensverwaltung wirklich funktioniert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie wollten, wie sie es nannten, eine \u00abDog and Pony Show\u00bb. Wer mich kennt, weiss, dass ich immer gerne Erfahrungen, Ideen und ein paar ehrliche Meinungen teile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was mich heute \u00fcberrascht: Beide sind inzwischen gr\u00f6sser als <a href=\"https:\/\/vapa.ch\/de\/unabhangige-vermogensverwaltung-groste-auswahl\/\">die gr\u00f6ssten unabh\u00e4ngigen Verm\u00f6gensverwaltungsfirmen<\/a> der Schweiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das sollte uns unbehaglich machen.<\/p>\n\n\n\n<h2 id=\"h-where-swiss-wealth-management-s-legacy-gets-in-the-way\" class=\"wp-block-heading\">Wo das Erbe der Schweizer Verm\u00f6gensverwaltung im Weg steht<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Schweizer Verm\u00f6gensverwaltung hat die Geschichte, den Ruf, das Fachwissen und das Vertrauen der Kunden. Doch andere haben <a href=\"https:\/\/vapa.ch\/de\/unabhangige-vermogensverwaltung-europa-liegt-zuruck\/\">gr\u00f6ssere unabh\u00e4ngige Plattformen<\/a> in k\u00fcrzerer Zeit aufgebaut. Was ist also schiefgelaufen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meiner Ansicht nach stehen uns unsere Altlasten im Weg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und mit Altlasten meine ich nicht nur alte Technologie. Ich meine alte Annahmen, <a href=\"https:\/\/vapa.ch\/de\/incentivierungsstrukturen-private-banking\/\">alte Strukturen<\/a> und alte Definitionen davon, wie ein unabh\u00e4ngiger Verm\u00f6gensverwalter aussehen sollte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viele <a href=\"https:\/\/vapa.ch\/de\/schweizer-eam-konsolidierung\/\">Schweizer Firmen<\/a> verliessen die Banken, dachten aber weiter wie Banken. Sie kopierten dieselben Prozesse, dieselbe Produktlogik und oft dieselbe fragmentierte Technologielandschaft. Sie wurden unabh\u00e4ngig im Eigentum, aber nicht immer im Denken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unser \u00d6kosystem macht es auch nicht einfacher. Depotbanken, Compliance-Anbieter, Portfoliomanagementsysteme, CRM-Plattformen und <a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltung-amla\/\">regulatorische Anforderungen<\/a> \u2013 alle leisten ihren Beitrag, doch das Ergebnis ist oft eine Sammlung starker Einzelteile, die zusammen schlecht skalieren.<\/p>\n\n\n\n<h2 id=\"h-building-platforms-not-personal-franchises\" class=\"wp-block-heading\">Plattformen bauen, nicht pers\u00f6nliche Franchises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viele Unternehmen sind zudem als exzellente <a href=\"https:\/\/vapa.ch\/de\/partnerschaftsdynamiken-im-wealth-management\/\">pers\u00f6nliche Boutiquen<\/a> aufgebaut statt als skalierbare Institutionen. Dieses Modell kann profitabel und hoch angesehen sein, aber es <a href=\"https:\/\/vapa.ch\/de\/verschwinden-oder-verschmelzen\/\">w\u00e4chst selten zur Gr\u00f6sse einer kleineren Privatbank heran<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dieses Niveau zu erreichen, m\u00fcssen wir von Anfang an anders denken. Insbesondere brauchen wir <a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltungs-daten-hub\/\">st\u00e4rkere Datengrundlagen<\/a>, st\u00e4rker standardisierte Prozesse, bessere Technologieintegration, professionelle Governance und eine klarere Bereitschaft, Plattformen zu schaffen, anstatt pers\u00f6nliche Franchisenehmer zu gr\u00fcnden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am wichtigsten ist, dass wir aufh\u00f6ren m\u00fcssen, das gestrige Modell zu sch\u00fctzen. Die eigentliche Frage ist nicht, wie Schweizer Verm\u00f6gensverwalter geringf\u00fcgig gr\u00f6sser werden k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sondern: Was w\u00fcrden wir heute bauen, wenn wir ganz ohne Altlasten neu anfangen k\u00f6nnten?<\/p>\n\n\n<p class=\"wp-block-paragraph\">Ein Teil der Antwort liegt bei den eigenen Institutionen der Branche. Verb\u00e4nde und Netzwerke gibt es im \u00dcberfluss, aber <a href=\"https:\/\/vapa.ch\/de\/herausforderungen-der-zusammenarbeit-im-vermogensmanagement\/\">ob sie wirklich zusammenarbeiten<\/a> ist eine andere Frage.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Lesen Sie auch:<\/strong> <a href=\"https:\/\/vapa.ch\/de\/neue-schweizer-vermogensverwalter-pro-jahr\/\">Die Eingangst\u00fcr ist zu<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A little over ten years ago, two aspiring independent wealth managers from Hong Kong visited us in Switzerland to learn how Swiss wealth management really worked. They wanted what they called a \u201cdog and pony show.\u201d Anyone who knows me knows that I am always happy to share experience, ideas and a few honest opinions. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":"","twitter_1821932287224696832_1821932287224696832":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[89],"tags":[293,236,99,64,318],"class_list":["post-17070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-293","tag-growth-strategy","tag-independent-wealth-management","tag-private-banking","tag-swiss-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Holds Swiss Firms Back | independent 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