{"id":15623,"date":"2025-10-30T15:09:32","date_gmt":"2025-10-30T14:09:32","guid":{"rendered":"https:\/\/vapa.ch\/?p=15623"},"modified":"2025-10-30T16:28:37","modified_gmt":"2025-10-30T15:28:37","slug":"next-gen-wealth","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/wohlstand-der-nachsten-generation\/","title":{"rendered":"Zu fr\u00fch? Warum das Verm\u00f6gen der n\u00e4chsten Generation noch nicht bereit ist f\u00fcr die Technologie der n\u00e4chsten Generation."},"content":{"rendered":"<p class=\"wp-block-paragraph\">In der unabh\u00e4ngigen Schweizer Verm\u00f6gensverwaltung h\u00f6rt man oft: \u00abNext-Gen-Verm\u00f6gen. Wir m\u00fcssen digital werden oder untergehen.\u00bb Doch in der Praxis \u00e4ndert sich wenig \u2013 vor allem im gehobenen Private Banking. Warum?<br><br>Das heutige Verm\u00f6gen befindet sich noch \u00fcberwiegend in den H\u00e4nden der Silent <a href=\"https:\/\/vapa.ch\/de\/tag\/generation\/\">Generation <\/a>und der Babyboomer. Doch auch die N\u00e4chsten in der Reihe, die Generation X, sind keine digitalen Pioniere. Sie erinnern sich vielleicht daran, BASIC-Code auf einem Commodore 64 geschrieben zu haben, doch das macht sie nicht zu technologiegetriebenen Kunden. Sie sch\u00e4tzen Beziehungen, pers\u00f6nlichen Zugang und Markentreue \u2013 nicht KI-Dashboards oder schicke Benutzeroberfl\u00e4chen.<br><br>Millennials? Sie sind offener. Doch in den Segmenten der HNWI und <a href=\"https:\/\/vapa.ch\/de\/swiss-independent-wealth-management-blog\/vorteil-der-offenen-plattform-unabhangige-vermogensverwaltung\/multibanking-fur-hnwi-und-uhnwi\/\">UHNWI <\/a>\u00fcbernehmen selbst Millennials oft Gewohnheiten, bevor sie Verm\u00f6gen erben. Der grundlegende Wandel kommt mit der Generation Z \u2013 heute Teenager und Zwanzigj\u00e4hrige. Sie sind die ersten echten Digital Natives. Sie erwarten Personalisierung, <a href=\"https:\/\/vapa.ch\/de\/digitale-transparenz-oder-datenschutz-wofur-entscheidest-du-dich\/\">Transparenz<\/a>\u00a0und Zugang rund um die Uhr. Doch der Haken: Nennenswertes Verm\u00f6gen werden sie kaum vor 2045\u20132050 erben.<br><br>Wenn also im Front-End die <a href=\"https:\/\/vapa.ch\/de\/techthrowback-die-entwicklung-von-windows-und-die-entstehung-eines-software-giganten\/\">Technik <\/a>in der Verm\u00f6gensverwaltung zu stagnieren scheint, hat das seine Gr\u00fcnde. Der typische Kunde mit \u00fcber CHF 20 Millionen sucht keinen Chatbot.<br><br>Er will Diskretion, Klarheit und jemanden, der ans Telefon geht \u2013 eine vertrauensvolle Beziehung.<br><br>Das ist dennoch kein Freipass f\u00fcr Unt\u00e4tigkeit. Innovative Firmen nutzen dieses Zeitfenster, um ihre Daten zu bereinigen, Backoffice-Prozesse zu automatisieren und Kernsysteme zu modernisieren. Denn wenn der Generationenwechsel kommt, kann man es sich nicht leisten, zehn Jahre im R\u00fcckstand zu sein.<br><br>Die grundlegende digitale Transformation f\u00fcr die n\u00e4chste Generation in der gehobenen Verm\u00f6gensverwaltung kommt nicht zu sp\u00e4t. Sie ist perfekt auf die Erbschaftskurve abgestimmt.<\/p>","protected":false},"excerpt":{"rendered":"<p>In independent Swiss wealth management, we often hear: &#8220;Next-gen Wealth. We need to go digital or die.&#8221; But on the ground, little is changing \u2014 especially at the high end of private banking. Why? Today&#8217;s wealth is still primarily held by the Silent Generation and Baby Boomers. But even the next in line, Generation X, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":"","twitter_1821932287224696832_1821932287224696832":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[91],"tags":[277,230,64,294,84,42],"class_list":["post-15623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-and-trends","tag-2025-blog-wealth-management","tag-client-relationship","tag-private-banking","tag-succession","tag-technology","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>next-gen wealth | independent wealth management<\/title>\n<meta name=\"description\" content=\"Empowering the next-gen with innovative wealth strategies, sustainable growth, and financial independence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapa.ch\/de\/wohlstand-der-nachsten-generation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Too Early? Why next-gen wealth isn&#039;t ready for next-gen tech.\" \/>\n<meta property=\"og:description\" content=\"Empowering the next-gen with innovative wealth strategies, sustainable growth, and financial independence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vapa.ch\/de\/wohlstand-der-nachsten-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"independent wealth management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swisswealthmanagement\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-30T14:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T15:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/10\/Next-Gen-Wealth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"VAPA Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"VAPA Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/next-gen-wealth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/next-gen-wealth\\\/\"},\"author\":{\"name\":\"VAPA Editorial Team\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\"},\"headline\":\"Too Early? 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