{"id":13478,"date":"2025-05-25T16:15:00","date_gmt":"2025-05-25T14:15:00","guid":{"rendered":"https:\/\/vapa.ch\/?p=13478"},"modified":"2026-09-26T16:42:01","modified_gmt":"2026-09-26T14:42:01","slug":"trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/vertrauen-wenn-markennamen-nicht-mehr-die-finanzentscheidungen-von-morgen-bestimmen\/","title":{"rendered":"Vertrauen"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Was w\u00e4re, wenn k\u00fcnftig nicht mehr Markennamen die finanziellen Entscheidungen pr\u00e4gen, sondern die Menschen dahinter?<\/strong><br><br>In Deutschland haben sich die Beziehungen zwischen Kunden und Banken im letzten Jahrzehnt stark ver\u00e4ndert. \ud83c\udfe6 Seit der <a href=\"https:\/\/vapa.ch\/de\/tag\/financial-sector\/\">Finanzkrise <\/a>von 2008 haben Filialschliessungen, Konsolidierungen und der Wegfall pers\u00f6nlicher Beratung zu einem erheblichen Vertrauensverlust in die <a href=\"https:\/\/vapa.ch\/de\/die-traditionelle-vermogensverwaltung-entwickelt-sich-mit-neuen-markten-jungeren-kunden-und-moderner-technologie-weiter\/\">traditionellen Banken<\/a>\u00a0gef\u00fchrt. Immer mehr Privatpersonen wenden sich an unabh\u00e4ngige Verm\u00f6gensverwalter \u2013 auf der Suche nach Rendite, Klarheit, Unabh\u00e4ngigkeit und dauerhaften Beziehungen.<br><br>Bei diesem Wandel geht es nicht nur um Zahlen. Er spiegelt eine tiefere Frage: Wer vertritt wirklich meine Interessen? Kunden legen zunehmend Wert auf Transparenz, Best\u00e4ndigkeit und Beratung ohne Verkaufsdruck. Vertrauen ist dabei nicht mehr automatisch an ein vertrautes Banklogo gebunden, sondern an den Menschen, der zuh\u00f6rt, versteht und weiterhilft. \ud83e\udd1d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-that-mean-for-us-here-in-switzerland\">Was bedeutet das f\u00fcr uns hier in der Schweiz?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wir leben in einem Land, in dem Banken noch immer tief verwurzeltes <strong>Vertrauen<\/strong> und ein stolzes Erbe geniessen. Doch auch hier beschleunigt sich der Wandel. Da digitale Tools zunehmend das pers\u00f6nliche Gespr\u00e4ch ersetzen und Beratung immer standardisierter wird, vermissen viele Kunden still etwas Wesentliches: eine wirklich pers\u00f6nliche, unvoreingenommene Finanzberatung, auf die sie sich verlassen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Modell der unabh\u00e4ngigen Verm\u00f6gensverwaltung bietet eine zeitgem\u00e4sse Antwort auf dieses Bed\u00fcrfnis. Es schafft <strong>Vertrauen<\/strong> Nicht durch reine Markenbekanntheit oder Tradition, sondern durch pers\u00f6nliche Glaubw\u00fcrdigkeit, <a href=\"https:\/\/vapa.ch\/de\/beziehung-zu-einem-ultra-high-net-worth-kunden\/\">langfristige Beziehungen<\/a> und den Anspruch auf individuellen Service. Diese Herangehensweise trifft die Erwartungen derjenigen, die Wert auf Kontinuit\u00e4t, Transparenz und Authentizit\u00e4t legen \u2013 drei S\u00e4ulen, die in einer schnelllebigen digitalen Welt mehr denn je relevant werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In der sich wandelnden Finanzlandschaft von heute wird echtes <strong>Vertrauen<\/strong> verdient, nicht vorausgesetzt. Unabh\u00e4ngige Kundenberater sind ideal positioniert, genau das zu leisten. \u2728<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-this-trend-take-hold-in-our-country-as-well\">\ud83d\udd0d Wird sich dieser Trend auch in unserem Land durchsetzen?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vapa.ch\/de\/vermogensverwaltung-deutschland-vs-schweiz\/\">Deutschland <\/a>hat gezeigt, wie schnell sich das Vertrauen von Institutionen auf Einzelpersonen verlagern kann. Sind wir die N\u00e4chsten?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle: <a href=\"https:\/\/www.linkedin.com\/posts\/patrick-stauber-marcuard-heritage_trust-what-if-brand-names-no-longer-shape-activity-7332420183560454144-KwXH?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAUooHgBeTEXpRpRNA0E7VJJlaW_t2ANZhk\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What if brand names no longer shape tomorrow\u2019s financial decisions, but by the people behind them? In Germany, client and bank relationships have shifted dramatically over the past decade. \ud83c\udfe6 Since the financial crisis of 2008, branch closures, corporate consolidation, and the loss of personal advisory services have led to a significant erosion of trust [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[89],"tags":[277,137,46,231,99,42],"class_list":["post-13478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-2025-blog-wealth-management","tag-brand","tag-financial-advisor","tag-financial-services","tag-independent-wealth-management","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trust Brand | independent wealth management<\/title>\n<meta name=\"description\" content=\"Explore a future where financial choices are guided by trust, not brand names. Rethink how decisions are shaped.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapa.ch\/de\/vertrauen-wenn-markennamen-nicht-mehr-die-finanzentscheidungen-von-morgen-bestimmen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trust\" \/>\n<meta property=\"og:description\" content=\"Explore a future where financial choices are guided by trust, not brand names. Rethink how decisions are shaped.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vapa.ch\/de\/vertrauen-wenn-markennamen-nicht-mehr-die-finanzentscheidungen-von-morgen-bestimmen\/\" \/>\n<meta property=\"og:site_name\" content=\"independent wealth management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swisswealthmanagement\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-25T14:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-26T14:42:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/05\/trust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"VAPA Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"VAPA Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/\"},\"author\":{\"name\":\"VAPA Editorial Team\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\"},\"headline\":\"Trust\",\"datePublished\":\"2025-05-25T14:15:00+00:00\",\"dateModified\":\"2026-09-26T14:42:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/trust.jpg\",\"keywords\":[\"2025\",\"Brand\",\"Financial Advisor\",\"Financial Services\",\"Independent Wealth Management\",\"Wealth Management\"],\"articleSection\":[\"Industry Insight\"],\"inLanguage\":\"de-CH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/\",\"url\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/\",\"name\":\"Trust Brand | independent wealth management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/trust.jpg\",\"datePublished\":\"2025-05-25T14:15:00+00:00\",\"dateModified\":\"2026-09-26T14:42:01+00:00\",\"description\":\"Explore a future where financial choices are guided by trust, not brand names. Rethink how decisions are shaped.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/trust.jpg\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/trust.jpg\",\"width\":800,\"height\":533,\"caption\":\"Historic bank names from Germany and Switzerland fade into the past, reflecting shifting trust in financial institutions. Trust.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vapa.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#website\",\"url\":\"https:\\\/\\\/vapa.ch\\\/\",\"name\":\"Independent Wealth Management Blog\",\"description\":\"Independent Swiss Blog for Wealth Management and Alternative Investments\",\"publisher\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\"},\"alternateName\":\"Wealth Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vapa.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\",\"name\":\"Independent Wealth Management Blog\",\"alternateName\":\"VAPA\",\"url\":\"https:\\\/\\\/vapa.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/wealth-management-career-prosperity-switzerland.png\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/wealth-management-career-prosperity-switzerland.png\",\"width\":67,\"height\":72,\"caption\":\"Independent Wealth Management Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/swisswealthmanagement\\\/\",\"https:\\\/\\\/ch.linkedin.com\\\/in\\\/patrick-stauber-marcuard-heritage\"],\"description\":\"VAPA is an independent blog on Swiss wealth management: independent asset managers, private banking, custodian banks, regulation and careers in the industry.\",\"email\":\"blog@vapa.ch\",\"legalName\":\"SeventyOne GmbH\",\"foundingDate\":\"2022-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\",\"name\":\"VAPA Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vapa-v-editorial-512.png\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vapa-v-editorial-512.png\",\"caption\":\"VAPA Editorial Team\"},\"description\":\"The VAPA editorial team has hands-on experience in Swiss independent wealth management and private banking. We write about clients, custodian banks, regulation and careers \u2013 practical, independent and free of product sales. More about us and our editorial principles: about the editorial team.\",\"sameAs\":[\"https:\\\/\\\/vapa.ch\"],\"url\":\"https:\\\/\\\/vapa.ch\\\/de\\\/author\\\/vapa-editorial-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vertrauen statt Markenname | unabh\u00e4ngige Verm\u00f6gensverwaltung","description":"Entdecken Sie eine Zukunft, in der Finanzentscheidungen von Vertrauen und nicht von Markennamen geleitet werden. \u00dcberdenken Sie die Art und Weise, wie Entscheidungen getroffen werden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vapa.ch\/de\/vertrauen-wenn-markennamen-nicht-mehr-die-finanzentscheidungen-von-morgen-bestimmen\/","og_locale":"de_DE","og_type":"article","og_title":"Trust","og_description":"Explore a future where financial choices are guided by trust, not brand names. Rethink how decisions are shaped.","og_url":"https:\/\/vapa.ch\/de\/vertrauen-wenn-markennamen-nicht-mehr-die-finanzentscheidungen-von-morgen-bestimmen\/","og_site_name":"independent wealth management","article_publisher":"https:\/\/www.facebook.com\/swisswealthmanagement\/","article_published_time":"2025-05-25T14:15:00+00:00","article_modified_time":"2026-09-26T14:42:01+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/05\/trust.jpg","type":"image\/jpeg"}],"author":"VAPA Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"VAPA Editorial Team","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#article","isPartOf":{"@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/"},"author":{"name":"VAPA Editorial Team","@id":"https:\/\/vapa.ch\/#\/schema\/person\/24ee304c0f6c244bff2b39f1b9ae1398"},"headline":"Trust","datePublished":"2025-05-25T14:15:00+00:00","dateModified":"2026-09-26T14:42:01+00:00","mainEntityOfPage":{"@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/"},"wordCount":292,"publisher":{"@id":"https:\/\/vapa.ch\/#organization"},"image":{"@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/05\/trust.jpg","keywords":["2025","Brand","Financial Advisor","Financial Services","Independent Wealth Management","Wealth Management"],"articleSection":["Industry Insight"],"inLanguage":"de-CH"},{"@type":"WebPage","@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/","url":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/","name":"Vertrauen statt Markenname | unabh\u00e4ngige Verm\u00f6gensverwaltung","isPartOf":{"@id":"https:\/\/vapa.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#primaryimage"},"image":{"@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/05\/trust.jpg","datePublished":"2025-05-25T14:15:00+00:00","dateModified":"2026-09-26T14:42:01+00:00","description":"Entdecken Sie eine Zukunft, in der Finanzentscheidungen von Vertrauen und nicht von Markennamen geleitet werden. \u00dcberdenken Sie die Art und Weise, wie Entscheidungen getroffen werden.","breadcrumb":{"@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#primaryimage","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/05\/trust.jpg","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/05\/trust.jpg","width":800,"height":533,"caption":"Historic bank names from Germany and Switzerland fade into the past, reflecting shifting trust in financial institutions. Trust."},{"@type":"BreadcrumbList","@id":"https:\/\/vapa.ch\/trust-what-if-brand-names-no-longer-shape-tomorrows-financial-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vapa.ch\/"},{"@type":"ListItem","position":2,"name":"Trust"}]},{"@type":"WebSite","@id":"https:\/\/vapa.ch\/#website","url":"https:\/\/vapa.ch\/","name":"Blog \u00fcber unabh\u00e4ngige Verm\u00f6gensverwalter","description":"Unabh\u00e4ngiger Schweizer Blog f\u00fcr Wealth Management und alternative Anlagen","publisher":{"@id":"https:\/\/vapa.ch\/#organization"},"alternateName":"Wealth Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vapa.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Organization","@id":"https:\/\/vapa.ch\/#organization","name":"Blog \u00fcber unabh\u00e4ngige Verm\u00f6gensverwalter","alternateName":"VAPA","url":"https:\/\/vapa.ch\/","logo":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/vapa.ch\/#\/schema\/logo\/image\/","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2023\/12\/wealth-management-career-prosperity-switzerland.png","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2023\/12\/wealth-management-career-prosperity-switzerland.png","width":67,"height":72,"caption":"Independent Wealth Management Blog"},"image":{"@id":"https:\/\/vapa.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/swisswealthmanagement\/","https:\/\/ch.linkedin.com\/in\/patrick-stauber-marcuard-heritage"],"description":"VAPA ist ein unabh\u00e4ngiger Blog zum Schweizer Verm\u00f6gensmanagement: unabh\u00e4ngige Verm\u00f6gensverwalter, Privatbanken, Depotbanken, Regulierung und Karrierem\u00f6glichkeiten in der Branche.","email":"blog@vapa.ch","legalName":"SeventyOne GmbH","foundingDate":"2022-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/vapa.ch\/#\/schema\/person\/24ee304c0f6c244bff2b39f1b9ae1398","name":"Redaktion von VAPA","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2026\/10\/vapa-v-editorial-512.png","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2026\/10\/vapa-v-editorial-512.png","caption":"VAPA Editorial Team"},"description":"Das VAPA-Redaktionsteam verf\u00fcgt \u00fcber Praxiserfahrung in der unabh\u00e4ngigen Verm\u00f6gensverwaltung und im Private Banking in der Schweiz. Wir schreiben \u00fcber Kunden, Depotbanken, Regulierung und Karrieren \u2013 praxisnah, unabh\u00e4ngig und ohne Produktverkauf. Mehr \u00fcber uns und unsere redaktionellen Grunds\u00e4tze: \u00dcber die Redaktion.","sameAs":["https:\/\/vapa.ch"],"url":"https:\/\/vapa.ch\/de\/author\/vapa-editorial-team\/"}]}},"_links":{"self":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/13478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/comments?post=13478"}],"version-history":[{"count":5,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/13478\/revisions"}],"predecessor-version":[{"id":17867,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/13478\/revisions\/17867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/media\/13483"}],"wp:attachment":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/media?parent=13478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/categories?post=13478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/tags?post=13478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}