{"id":12038,"date":"2025-02-18T08:28:39","date_gmt":"2025-02-18T07:28:39","guid":{"rendered":"https:\/\/vapa.ch\/?p=12038"},"modified":"2025-10-01T20:36:25","modified_gmt":"2025-10-01T18:36:25","slug":"natural-branding-private-banking","status":"publish","type":"post","link":"https:\/\/vapa.ch\/de\/natural-branding-private-banking\/","title":{"rendered":"Nat\u00fcrliches Branding: Eine Entwicklung \u00fcber Generationen \ud83d\udd39"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Viele der renommiertesten Schweizer Privatbanken, die wir heute kennen, begannen \u00e4hnlich wie die modernen Verm\u00f6gensverwalter - klein, unbekannt und ohne formale Lizenzen. Sie st\u00fctzten sich ausschlie\u00dflich auf Vertrauen, Reputation und langfristige Beziehungen zu verm\u00f6genden Privatpersonen. Diese Unternehmen waren oft familiengef\u00fchrt, und die Kunden vertrauten dem Namen der Familie - nicht der Bank. Auch Generationen sp\u00e4ter waren die Nachkommen noch beteiligt, und der Familienname wurde zum Synonym f\u00fcr Spitzenleistungen und Vertrauen. \ud83c\udfe6<br><br>Wenn wir diese Beispiele betrachten, ist es faszinierend zu sehen, wie der Name zur Marke wurde - lange bevor das moderne Markenkonzept \u00fcberhaupt etabliert war. Dieser Prozess verlief ganz nat\u00fcrlich. Es brauchte Zeit, Best\u00e4ndigkeit und eine gro\u00dfe Portion <a href=\"https:\/\/vapa.ch\/de\/wiederherstellung-des-vertrauens-im-jahr-2024-wef\/\">Vertrauen<\/a>. \ud83d\udd70\ufe0f<br><br>Aber was bedeutet das f\u00fcr die unabh\u00e4ngigen Verm\u00f6gensverwalter von heute? Sind sie in demselben Kreislauf gefangen, in dem nur Zeit und der Familienname ihr gr\u00f6\u00dftes Kapital sind? Das k\u00f6nnte in unserer schnelllebigen Zeit nicht mehr ausreichen. <a href=\"https:\/\/vapa.ch\/de\/digitaler-wandel-im-finanzwesen-ein-modernes-paradoxon\/\">digital <\/a>Welt, in der Sichtbarkeit und Interaktion in Echtzeit stattfinden. \ud83d\udcf1<br><br>Neben einer langj\u00e4hrigen Reputation ist ein aktives und strategisches Branding heute unerl\u00e4sslich. Plattformen wie LinkedIn und andere Social-Media-Kan\u00e4le bieten neue M\u00f6glichkeiten, Vertrauen aufzubauen und mit Kunden in Kontakt zu treten. Heute geht es nicht mehr nur um die Vererbung <a href=\"https:\/\/vapa.ch\/de\/sicherheit-schweiz-vermogen\/\">Vertrauen<\/a>. Man muss es sich st\u00e4ndig verdienen und im digitalen Raum beweisen. \ud83c\udf10<br><br>Was halten Sie davon? Ist das organisch, multi-<a href=\"https:\/\/vapa.ch\/de\/nachste-eam-generation\/\">Generation <\/a><a href=\"https:\/\/vapa.ch\/de\/marke-der-depotbank\/\">Branding <\/a>immer noch der Weg in die Zukunft? Oder m\u00fcssen Verm\u00f6gensverwalter einen hybriden Ansatz verfolgen, um in der Branche relevant zu bleiben? <a href=\"https:\/\/vapa.ch\/de\/china-ev-vermogensverwaltung\/\">moderne Welt<\/a>? \ud83e\udd14<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle: <a href=\"https:\/\/www.linkedin.com\/posts\/patrick-stauber-marcuard-heritage_branding-wealthmanagement-privatebanking-activity-7297495336313393153-uoqB?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAUooHgBeTEXpRpRNA0E7VJJlaW_t2ANZhk\">LinkedIn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend pgfw-icon-display pgfw-icon-display--default\" style=\"--pgfw-icon-justify:;\"><a href=\"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038?action=genpdf&#038;id=12038\" class=\"pgfw-single-pdf-download-button pgfw-single-pdf-download-button--default pgfw-single-pdf-download-button--image-only pgfw-single-pdf-download-button--icon-only\" title=\"PDF generieren\" style=\"--pgfw-icon-width:25px;--pgfw-icon-height:45px;\" target=\"_blank\" aria-label=\"PDF generieren\"><span class=\"pgfw-single-pdf-download-button__media\" aria-hidden=\"true\"><img src=\"https:\/\/vapa.ch\/wp-content\/uploads\/2024\/11\/pdf-svgrepo-com.svg\" alt=\"\" decoding=\"async\"><\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Viele der renommiertesten Schweizer Privatbanken, die wir heute kennen, begannen \u00e4hnlich wie die modernen Verm\u00f6gensverwalter - klein, unbekannt und ohne formale Lizenzen. Sie st\u00fctzten sich ausschlie\u00dflich auf Vertrauen, Reputation und langfristige Beziehungen zu verm\u00f6genden Privatpersonen. Diese Unternehmen waren oft familiengef\u00fchrt, und die Kunden vertrauten dem Namen der Familie - nicht der Bank. Auch Generationen sp\u00e4ter waren die Nachkommen noch beteiligt, und der Familienname wurde zum Synonym f\u00fcr Exzellenz und Vertrauen. Wenn wir diese Beispiele betrachten, ist es faszinierend zu sehen, wie der Name zur Marke wurde - lange bevor das moderne Markenkonzept \u00fcberhaupt eingef\u00fchrt wurde. Dieser Prozess verlief ganz nat\u00fcrlich. Es brauchte Zeit, Best\u00e4ndigkeit und ein gro\u00dfes Ma\u00df an Vertrauen. \ud83d\udd70\ufe0f Aber was bedeutet das f\u00fcr die unabh\u00e4ngigen Verm\u00f6gensverwalter von heute? Sind sie in demselben Kreislauf gefangen, in dem nur Zeit und der Familienname ihr gr\u00f6\u00dftes Kapital sind? In unserer schnelllebigen digitalen Welt, in der Sichtbarkeit und Interaktion in Echtzeit stattfinden, reicht das vielleicht nicht mehr aus. \ud83d\udcf1 Neben einer langj\u00e4hrigen Reputation ist eine aktive und strategische Markenbildung heute unerl\u00e4sslich. Plattformen wie LinkedIn und andere Social-Media-Kan\u00e4le bieten neue M\u00f6glichkeiten, Vertrauen aufzubauen und mit Kunden in Kontakt zu treten. Heute geht es nicht mehr nur darum, Vertrauen zu erlangen. Sie m\u00fcssen ...<\/p>","protected":false},"author":1,"featured_media":12039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122096905244470929_329580246915571":"","twitter_1821932287224696832_1821932287224696832":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[89],"tags":[277,137,96,42],"class_list":["post-12038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-2025-blog-wealth-management","tag-brand","tag-reflection","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Natural Branding | independent wealth management<\/title>\n<meta name=\"description\" content=\"Discover how natural branding shaped Swiss private banks and how modern wealth managers can blend tradition with digital trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/\" \/>\n<meta property=\"og:locale\" content=\"de_CH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural Branding: An Evolution Over Generations \ud83d\udd39\" \/>\n<meta property=\"og:description\" content=\"Discover how natural branding shaped Swiss private banks and how modern wealth managers can blend tradition with digital trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vapa.ch\/de\/natural-branding-private-banking\/\" \/>\n<meta property=\"og:site_name\" content=\"independent wealth management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swisswealthmanagement\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T07:28:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T18:36:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/02\/Natural-Branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"superuser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wealth_mgr_blog\" \/>\n<meta name=\"twitter:site\" content=\"@wealth_mgr_blog\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"superuser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/\"},\"author\":{\"name\":\"superuser\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\"},\"headline\":\"Natural Branding: An Evolution Over Generations \ud83d\udd39\",\"datePublished\":\"2025-02-18T07:28:39+00:00\",\"dateModified\":\"2025-10-01T18:36:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/\"},\"wordCount\":246,\"publisher\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Natural-Branding.jpg\",\"keywords\":[\"2025\",\"Brand\",\"Reflection\",\"Wealth Management\"],\"articleSection\":[\"Industry Insight\"],\"inLanguage\":\"de-CH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/de\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/12038\\\/\",\"url\":\"https:\\\/\\\/vapa.ch\\\/de\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/12038\\\/\",\"name\":\"independent wealth management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Natural-Branding.jpg\",\"datePublished\":\"2025-02-18T07:28:39+00:00\",\"dateModified\":\"2025-10-01T18:36:25+00:00\",\"description\":\"Discover how natural branding shaped Swiss private banks and how modern wealth managers can blend tradition with digital trust.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vapa.ch\\\/de\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/12038\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Natural-Branding.jpg\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Natural-Branding.jpg\",\"width\":800,\"height\":450,\"caption\":\"From legacy to digital trust \u2013 how natural branding shaped Swiss private banks and its impact on modern wealth management.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/natural-branding-private-banking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vapa.ch\\\/de\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Natural Branding: An Evolution Over Generations \ud83d\udd39\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#website\",\"url\":\"https:\\\/\\\/vapa.ch\\\/\",\"name\":\"Independent Wealth Management Blog\",\"description\":\"Independent Swiss Blog for Wealth Management and Alternative Investments\",\"publisher\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\"},\"alternateName\":\"Wealth Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vapa.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#organization\",\"name\":\"Independent Wealth Management Blog\",\"alternateName\":\"VAPA\",\"url\":\"https:\\\/\\\/vapa.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/wealth-management-career-prosperity-switzerland.png\",\"contentUrl\":\"https:\\\/\\\/vapa.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/wealth-management-career-prosperity-switzerland.png\",\"width\":67,\"height\":72,\"caption\":\"Independent Wealth Management Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/swisswealthmanagement\\\/\",\"https:\\\/\\\/x.com\\\/wealth_mgr_blog\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patrick-stauber-marcuard-heritage\\\/\"],\"description\":\"Independent Wealth Management Blog (VAPA) \u2013 Schweizer Blog f\u00fcr unabh\u00e4ngige Verm\u00f6gensverwaltung und alternative Investments.\",\"email\":\"blog@vapa.ch\",\"legalName\":\"SeventyOne GmbH\",\"foundingDate\":\"2022-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vapa.ch\\\/#\\\/schema\\\/person\\\/24ee304c0f6c244bff2b39f1b9ae1398\",\"name\":\"superuser\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g\",\"caption\":\"superuser\"},\"sameAs\":[\"https:\\\/\\\/vapa.ch\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Natural Branding | unabh\u00e4ngige Verm\u00f6gensverwaltung","description":"Erfahren Sie, wie das nat\u00fcrliche Branding die Schweizer Privatbanken gepr\u00e4gt hat und wie moderne Verm\u00f6gensverwalter Tradition und digitales Vertrauen verbinden k\u00f6nnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/","og_locale":"de_CH","og_type":"article","og_title":"Natural Branding: An Evolution Over Generations \ud83d\udd39","og_description":"Discover how natural branding shaped Swiss private banks and how modern wealth managers can blend tradition with digital trust.","og_url":"https:\/\/vapa.ch\/de\/natural-branding-private-banking\/","og_site_name":"independent wealth management","article_publisher":"https:\/\/www.facebook.com\/swisswealthmanagement\/","article_published_time":"2025-02-18T07:28:39+00:00","article_modified_time":"2025-10-01T18:36:25+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/02\/Natural-Branding.jpg","type":"image\/jpeg"}],"author":"superuser","twitter_card":"summary_large_image","twitter_creator":"@wealth_mgr_blog","twitter_site":"@wealth_mgr_blog","twitter_misc":{"Geschrieben von":"superuser","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#article","isPartOf":{"@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/"},"author":{"name":"superuser","@id":"https:\/\/vapa.ch\/#\/schema\/person\/24ee304c0f6c244bff2b39f1b9ae1398"},"headline":"Natural Branding: An Evolution Over Generations \ud83d\udd39","datePublished":"2025-02-18T07:28:39+00:00","dateModified":"2025-10-01T18:36:25+00:00","mainEntityOfPage":{"@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/"},"wordCount":246,"publisher":{"@id":"https:\/\/vapa.ch\/#organization"},"image":{"@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/02\/Natural-Branding.jpg","keywords":["2025","Brand","Reflection","Wealth Management"],"articleSection":["Industry Insight"],"inLanguage":"de-CH"},{"@type":"WebPage","@id":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/","url":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/","name":"unabh\u00e4ngige Verm\u00f6gensverwaltung","isPartOf":{"@id":"https:\/\/vapa.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#primaryimage"},"image":{"@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/02\/Natural-Branding.jpg","datePublished":"2025-02-18T07:28:39+00:00","dateModified":"2025-10-01T18:36:25+00:00","description":"Erfahren Sie, wie das nat\u00fcrliche Branding die Schweizer Privatbanken gepr\u00e4gt hat und wie moderne Verm\u00f6gensverwalter Tradition und digitales Vertrauen verbinden k\u00f6nnen.","breadcrumb":{"@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#primaryimage","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/02\/Natural-Branding.jpg","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2025\/02\/Natural-Branding.jpg","width":800,"height":450,"caption":"From legacy to digital trust \u2013 how natural branding shaped Swiss private banks and its impact on modern wealth management."},{"@type":"BreadcrumbList","@id":"https:\/\/vapa.ch\/natural-branding-private-banking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vapa.ch\/de\/de\/"},{"@type":"ListItem","position":2,"name":"Natural Branding: An Evolution Over Generations \ud83d\udd39"}]},{"@type":"WebSite","@id":"https:\/\/vapa.ch\/#website","url":"https:\/\/vapa.ch\/","name":"Blog \u00fcber unabh\u00e4ngige Verm\u00f6gensverwalter","description":"Unabh\u00e4ngiger Schweizer Blog f\u00fcr Wealth Management und alternative Anlagen","publisher":{"@id":"https:\/\/vapa.ch\/#organization"},"alternateName":"Wealth Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vapa.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Organization","@id":"https:\/\/vapa.ch\/#organization","name":"Blog \u00fcber unabh\u00e4ngige Verm\u00f6gensverwalter","alternateName":"VAPA","url":"https:\/\/vapa.ch\/","logo":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/vapa.ch\/#\/schema\/logo\/image\/","url":"https:\/\/vapa.ch\/wp-content\/uploads\/2023\/12\/wealth-management-career-prosperity-switzerland.png","contentUrl":"https:\/\/vapa.ch\/wp-content\/uploads\/2023\/12\/wealth-management-career-prosperity-switzerland.png","width":67,"height":72,"caption":"Independent Wealth Management Blog"},"image":{"@id":"https:\/\/vapa.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/swisswealthmanagement\/","https:\/\/x.com\/wealth_mgr_blog","https:\/\/www.linkedin.com\/in\/patrick-stauber-marcuard-heritage\/"],"description":"Independent Wealth Management Blog (VAPA) - Schweizer Blog f\u00fcr unabh\u00e4ngige Verm\u00f6gensverwaltung und alternative Investments.","email":"blog@vapa.ch","legalName":"SeventyOne GmbH","foundingDate":"2022-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/vapa.ch\/#\/schema\/person\/24ee304c0f6c244bff2b39f1b9ae1398","name":"Superuser","image":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/secure.gravatar.com\/avatar\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12652d39b95508176b1876561df1b92e431a7c7c0c6fa5abc0cfc15d22e7f2a7?s=96&d=mm&r=g","caption":"superuser"},"sameAs":["https:\/\/vapa.ch"]}]}},"_links":{"self":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/comments?post=12038"}],"version-history":[{"count":3,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/revisions"}],"predecessor-version":[{"id":15479,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/posts\/12038\/revisions\/15479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/media\/12039"}],"wp:attachment":[{"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/media?parent=12038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/categories?post=12038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapa.ch\/de\/wp-json\/wp\/v2\/tags?post=12038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}